Facts before slogans
We begin with field evidence, data, and the real capabilities of companies and technologies.
PWSGROUP · ABOUT US
This page brings together PWSGROUP’s management philosophy, Founder and CEO Jimin Park’s message and current professional profile, and the brand identity. It presents the principles that guide how we understand industries and markets, the person leading those principles, and the visual language that communicates them consistently.
A LINEAGE OF LEARNING
Korean scholars who sought knowledge abroad did not travel to imitate another country. They returned to adapt what they learned to Korea’s own needs.

Returned from an embassy to Ming China with a telescope, clock, artillery and astronomy books, opening an early route for new science and technology into Joseon.
한국민족문화대백과사전 ↗
Met Chinese scholars and Western missionaries in Beijing, expanding his inquiry into astronomy, mathematics and science.
한국민족문화대백과사전 ↗
Observed Qing institutions, material culture and practical technology, recording a changing society in The Jehol Diary.
한국민족문화대백과사전 ↗
Studied Qing production, distribution and daily life, proposing practical reform in Discourse on Northern Learning.
한국민족문화대백과사전 ↗OUR MANAGEMENT PHILOSOPHY · 知中 · GO GLOBAL
Learning is not dependence; it expands our choices. We seek to understand Korea and China more accurately, connect their strengths and create new routes for companies in both countries to go global.
We begin with field evidence, data, and the real capabilities of companies and technologies.
Understanding China should expand the choices and execution capacity of Korean companies.
We design shared growth across technology, markets and capital—not one-way market entry.
Columns, events and field research must lead trusted people, companies and projects to one another.
HOW WE CREATE VALUE
Signals → Strategy → Synergy → Structure → Scale → SuccessThis is more than a statement of what PWSGROUP values; it is the execution framework that explains how we work and produce results.
Read the signals in change
Design entry and partnership strategies
Connect the right partners
Build an executable growth structure
Expand markets and businesses
Prove value through outcomes

01
Two-way growth, not one-way market entry

02
Build Korea–China growth structures across industry, technology, supply chains and capital markets

03
Select the core industries, cities, companies and projects

04
6S: from Signals to Success

05
Twelve projects and their detailed services

06
Contracts, investment, market entry, establishment and revenue
We begin with facts,build on Korea’s competitiveness and mutual respect,and turn connection into execution and outcomes.
from PWSGROUP
02 · FOUNDER & CEO
PARK JIMIN · 朴智敏
Founder & CEO · PWSGROUPJimin Park has worked at the intersection of China’s technology, industry, cities and capital markets, connecting companies, institutions and regions across Korea and China. At PWSGROUP, he works to reduce asymmetries in information and relationships and to turn verifiable cooperation into executable structures and outcomes.

CURRENT PROFILE · CAREER
A NOTE FROM THE FOUNDER
The scale and speed of China’s universities, research ecosystem, unicorns, specialized SMEs, AI and robotics industries have become material variables in the global industrial order. We study them not to follow China, but because Korea gains more choices when it understands the structure of competition and the real scope for cooperation. We will resist exaggeration, easy optimism and undifferentiated suspicion alike, beginning with field evidence and verifiable sources.
Korea’s direction should be GO GLOBAL. That means moving beyond a model that treats China only as a sales market: working, where appropriate, with specialized SMEs and Little Giants whose technology and business capabilities can be verified; understanding Chinese supply chains and markets accurately and linking with them strategically; and opening third-country customers and channels together. Open innovation linking Chinese unicorns or listed companies with Korean technology firms matters only when it advances into joint development, validation, procurement or investment.
In an era where decoupling and de-risking intersect, technology and security that require protection must be protected clearly, while areas suitable for cooperation remain open under law and transparent standards. Balance is not vague neutrality. It is the accountable choice of what to protect, where to cooperate and under what conditions partners can enter global markets together.
Physical AI competitiveness is not completed by a single model or finished product. Sensors, components, robots, manufacturing, data, testbeds and capital must work as one system. PWSGROUP will carefully identify Chinese SMEs whose technical, managerial and compliance information can be verified and explore investment and cooperation with Korean companies. Before connecting an investment to a regional industrial ecosystem, we will make it a principle to confirm compliance with Korean law, technology-protection, reciprocity, local-employment, environmental and labor standards. We hope such cooperation can make a practical, modest contribution to stronger regional industry in Korea.
A substantial information gap remains between Korea’s central and local governments, large and mid-sized companies, SMEs and ventures, universities and research institutes, financial institutions and associations—and Chinese companies, cities and investors. Both sides often find it difficult to understand the other’s technology, institutions and industrial field fully. Through research and columns, forums and company visits, we will steadily reduce that two-way information asymmetry and help reliable information become trusted relationships and executable business.
As AI accelerates discovery, the final judgement remains with people and organizations. What ultimately matters is enabling the Right Person and the Right Company to recognize one another accurately, meet at the right time and build a structure for shared growth. We cannot claim that every connection will produce an outcome. We can, however, verify facts first, distinguish promises from execution and work to carry viable cooperation through to results. That is the value PWSGROUP seeks to create and the principle we intend to keep.
PWSGROUP · BRAND IDENTITY
The PWSGROUP identity visualizes a belief that innovation and progress begin in the intricate connections between people, and between people and companies. It preserves the essence of the original identity while communicating with greater clarity and impact in an evolving environment.
PWS Brand Guideline · 202401 · LOGO SYSTEM
Three rounded rectangles increase in scale from left to right, representing a domino effect in which small actions lead to significant outcomes. The three forms also echo the rhythm and momentum of the three-syllable PWS name.
The core structure is retained while letterforms are softened and refined into a bold, simple and contemporary form. GROUP carries greater prominence to strengthen balance and extensibility across the complete lockup.
Two official lockups—vertical and horizontal—serve different spaces. Select the appropriate version without changing the proportions or positions of the symbol, wordmark or tagline.
02 · COLOR PALETTE
Crimson Red anchors the identity, while Obsidian Slate and Urban Mist add stability and professional restraint. Supporting colors are reserved for extended brand applications such as backgrounds, graphics and typography.
PRIMARY
A visual anchor for strength, stability, forward thinking and the energy to act.
A foundation of resilience, sophistication and timeless professional trust.
A calm, muted gray that balances modernity with an approachable presence.
SUPPORTING
03 · TYPOGRAPHY
Sanomat Sans Text is the official Latin brand typeface. ExtraBold gives the logotype clarity and a confident presence, while the broader family supports hierarchy across headlines, captions and body copy.
Letterforms in the official vector logo files are outlined, preserving the correct shape without requiring the font to be installed.SANOMAT SANS TEXT · FULL WEIGHT AND ITALIC FAMILY
SanomatSansText-Light.otf
RomanSanomatSansText-LightItalic.otf
ItalicSanomatSansText-Book.otf
RomanSanomatSansText-BookItalic.otf
ItalicSanomatSansText-Regular.otf
RomanSanomatSansText-RegularItalic.otf
ItalicSanomatSansText-Medium.otf
RomanSanomatSansText-MediumItalic.otf
ItalicSanomatSansText-Semibold.otf
RomanSanomatSansText-SemiboldItalic.otf
ItalicSanomatSansText-Bold.otf
RomanSanomatSansText-BoldItalic.otf
ItalicSanomatSansText-XBold.otf
RomanSanomatSansText-XBoldItalic.otf
ItalicADDITIONAL UPLOADED FONT FILES
The two uploaded Source Sans Pro files, Regular and Bold, are recorded in this asset inventory. The original guideline specifies Sanomat Sans Text for all brand applications, so Source Sans Pro is not designated here as an official substitute brand typeface.
04 · USAGE STANDARD
Keep at least X of clear space on every side so other visual elements never obstruct the logo.
The minimum at which the complete lockup and tagline remain legible in print.
The minimum size for a clear complete lockup on digital displays.
The standard for symbol-only use in app icons and square digital formats.
05 · OFFICIAL ASSETS
Official files are provided so media, institutions and partners can present one consistent identity. Please use them without alteration.
For colored backgrounds, co-branding or large-format production, verify legibility and clear space before use.